1. The company is 23AndMe (a personal genomics and biotechnology company) and it enables consumers to understand their own genetic information.
2. Starbuck (passage from Moby Dick)
3. Patent Pool
4. 1. Lee (not Levi's)
2. flixter.com
3. Reddy Laboratories
4. UPS
5. Made in Japan (Akio Morita)
6. Volvo
7. The verb "gazump" means to refuse to formalise a property sale agreement at the last minute in order to accept a higher offer.
8. Harley Davidson
9. Samsung
10. Universal Pictures
11. Fictional companies (Tyrell - Blade Runner, Morley Cigarettes - QT films & X-Files, InGen - Jurassic Park, Milliways - the restaurant at the end of the universe in the Hitchhikers' novels, Universal Exports - the company OO7 claims to represent when undercover)
12. id Software
13. Camay
14. Zyklon-B
15. Hang Seng
16. Reva
17. Arthur Charles Nielsen (AC Nielsen)
18. Berkshire Hathaway